Seoul, Korea* (2023-Ongoing)

growing up in a country shaped by rapid economic development and layered influences from the West and Japan, I was always preoccupied with the question of what “Korean” means. This project began as a personal attempt to answer that question. I curated a digital archive that brings together artworks, designers, brands, landscapes, architecture, and cultural practices connected by a shared Korean sensibility. Under the guiding phrase “stories for learning to love the land I was born in,” the archive observes how Seoul absorbs external influences and reinterprets them into its own cultural expressions. It functions both as a lyrical documentation of home and as an inquiry into how cultural identity is continually remade through adaptation, translation, and reinterpretation.

1. Archive Examples

<Soungui Kim: Lazy Clouds>


김순기: 게으른 구름, @mmcakorea (2019)
<Soungui Kim: Lazy Clouds examines the artist's artistic career from the late 1960s to the present. Though capitalist society criticizes laziness as a sign of insincerity and indolence, Kim focuses on the creative and philosophical possibilities of laziness. The lazy life she has pursued is full of delightful play and amazing discoveries, in contrast to meaningless busyness that makes us forget the essence of life.




2. Archive Feed Image