When Saint Laurent opened their new flagship store in Seoul, they collaborated with Jung Lee to attract new customers with the iconic slogan 'I wish you were here.' Billboards and posters flooded Seoul flaunting her artwork, with the commercial details placed diminutively on the side so that the art could take prominence. Lee is best known for her series 'Aporia', neon light installations set up in desolate landscapes exploring the confluence of text and image.